Free resources

Practical starting points from the Technology Distribution Handbook and Workbook, free to download.

Technology Channel Map + 50 Essential Terms

A plain-English guide to how technology moves from vendor to customer, and the terms every channel professional should know.

  • The four core roles and three routes to market
  • 50 essential terms, from distributors to rebates
  • Five concepts every newcomer should understand
  • One-page Channel Cheat Sheet
Download the free guide (PDF)

Price Waterfall Calculator

A working tab from the Operating Workbook. See how list price becomes customer price, and how much margin each party in the channel keeps.

  • Enter list price, discounts, freight and selling prices
  • Distributor and reseller margin calculated for you
  • Warnings when margin falls below your thresholds
Download the free calculator (Excel)

Ready for the complete set?

The Handbook (23 chapters) and the Workbook (17 tabs) for $119.

Get the Handbook + Workbook — $119